Toto

This bookmaker is probably the most famous one in the country of the Netherlands and only available from within its borders. Toto is run by an organization that is owned by the Dutch government and it’s fair to say that this bookmaker is Dutch orientated. Toto has been around for a while now and has been a market leader for most of that period. The name Toto originally came from the word ‘Totalisator’, a system that automatically calculated winnings of sports bets. The term ‘Toto’ is now used to refer to the bookmaker itself as well as referring to putting a bet on. This term infiltrated the Dutch betting scene and is still being used by punters on a regular basis. Toto has had the reputation to be somewhat of a dusty brand but through a new campaign with commercials featuring retired Dutch football icons it brushed up their image and their income rose spectacularly. They’re partners or had been partners with many of the Dutch professional football clubs as well. The most famous sponsor deal that they got into was to get the Dutch national cup renamed after them (Toto KNVB Beker). Are you a Dutch sports bettor that is looking for a new (or extra) bookmaker? Toto might be for you! Let’s find out.

The founding and rise of Toto

In 1954, the Dutch football association (KNVB) made the decision to look into an organized and legal way to predict and bet on football games. That’s pretty unique, a football association that initiates the organization of betting on their sports. It didn’t work out immediately due to various circumstances but in 1957 a second attempt saw Toto born. Betting on football became more and more Popular in Holland throughout the year and in 2002 Toto opened their first online website, introducing more sports to bet on than football itself. In the following years, the betting options and amount of sports increased drastically to the point that it was able to compete with larger international brands from within the betting industry.

Deposits

This subject is going to be short because there’s simply one option to deposit money on this bookmaker’s website and that is iDeal. iDeal is a form of bank transfer that is used by virtually everyone in the Netherlands. This has a lot to do with the legislation of the Dutch gambling market.

Withdrawals

We can be quick about this one as well. As a Dutch gambler, you’re able to get your winnings off of your account via one method, bank transfer. Money will appear on your bank account soon after you take it out of your betting account. Tax needs to be paid over a certain amount that you win. Small amounts are tax free.

Toto customer service

This bookmaker’s customer service department is organized somewhat differently than the majority of bookies. Toto doesn’t have a live chat like most do have. Instead they have the option to contact them through Facebook Messenger or Twitter. On Facebook Messenger they will usually respond within 24 hours and on Twitter they strive to do it within 8 hours. They do also have a phone number that every punter is able to call 24/7 which makes it available to reach them at any time. Chat would have been slightly more convenient but the alternatives are working decently.

Why would you choose Toto?

Toto is one of the, if not THE most famous sports betting brand in the Netherlands. If you’re Dutch and a recreational punter, Toto is most likely a good fit for you. We have to be honest though, in some areas it can’t compete with the bigger international bookmakers but it has some nice features. It is a well organized bookmaker where everything goes smoothly, transactions are quick and customer service on point. They also have some nice and generous bonus offers every now and then to boost your betting fun. More and more sports and betting options have become available in the past years to attract all types of sports bettors and gamblers. Live streams and cash out options have become available as well. Again, this platform is very much suitable for recreational sports bettors but not so much for the advanced punters of football.

Alternatives to Toto

Betcity will be the bookmaker that comes closest to Toto. It’s one of the few Dutch found sportsbooks and casinos out there. It focuses on the Dutch betting market with nice odd boosts and special offers. Same goes for Holland Casino but Betcity has more to offer when it comes to betting options. If you really want to break out of the Dutch perspective and have a more global view on sports betting, you should check out Unibet or Bet365. They are big international organizations that have much more to offer in terms of betting options.